Does your restaurant use an electromenu or two? If not, you are missing out on some great benefits!
Fast food chains began using digital menus outside around 2010. New technology like extra-crisp digital screens made it possible to display text and graphics in large screens format. Electromenus have been around since before the COVID-19 pandemic, in drive-thru lanes, and at indoor counters.
But during the pandemic, their use increased significantly- around 25%. Digital menus are much easier to update with health alerts and menu changes, so what’s not to like?
Here are some facts about electromenus and how you can use them in your business.
What Is an Electro or Digital Menu?
An electromenu is a menu displayed on a large digital screen. It’s basically a huge computer monitor that you program to show customers what you’re serving.
Most fast-food restaurants have their own software that displays their menus, but if you own a smaller company, it’s totally possible to DIY. You just need a word processing program and a computer that lets you extend your screen to an external monitor.
If you want to get fancy with it, you could use a digital monitor to display your restaurant website. Some restaurants provide a touch-screen menu that allows customers to order and pay for their meals right on the screen.
If you’re interested in buying digital signage or other foodservice equipment like hot oil fryers, check out our Wisconsin company.
Why Are Electromenus Better?
So what makes digital menu boards better for marketing? First, they’re easier and quicker to change. It just takes a few keystrokes on a computer to make updates to the menu. You can even add colorful graphics, photos, videos, or animations that make your menus brighter and more colorful.
Secondly, you can program digital menus for different meal periods, daily promos, and menu deals. In the old days, you’d have had to put up all your menus at once or change them throughout the day, which was a complicated process. It was also dangerous because it often involved ladder-climbing!
A digital display is also more entertaining for your customers. It can keep them from getting bored while waiting in line, and show funny jokes and entertaining video clips to help them relax. You can even highlight menu items that you want to sell and encourage buying behavior.
Where Can You Get an Electromenu for Your Business?
There are many benefits to putting your restaurant menu on a digital screen. An electromenu is easier to update, helps you market your food, and entertains your customers while they wait in line.
To get a digital menu for your business, you’ll need to contact a local restaurant supplies vendor in your area. If you’re in Wisconsin and looking for restaurant supplies nearby, give us a call. We specialize in providing all kinds of restaurant equipment for all styles of restaurants, including fast food, fast-casual, sit-down, and bars.
We’d love to learn more about how we can help you, so contact us today.